Work Smarter - The Importance of Run Rate for an Entrepreneur “Run Rate” In the financial world, this term refers to the financial performance of a company based on analyzing current financial information to predict future performance. However, for the purposes of this article, Run Rate is a concept related to the speed at which a person is able to work and accomplish tasks throughout the day. A Note from Roy Murad to Canadian Entrepreneurs: The concept of work-life balance for most entrepreneurs I speak with is a myth. I hear it all the time… “I don’t have enough time to coach my son’s soccer team,” or “I can never make it to the gym. An entrepreneur works 24/7.” While I couldn’t agree more that an entrepreneur is on the clock 24/7, I do disagree ...