How everyone wins in a business deal

All too often in a business relationship, people operate as though there has to be a winner, or a loser. Whether haggling over a price, a contract or control, Roy Murad believes that with respect, compromise and a commitment to succeed, there can be a scenario where everyone wins.

“I think it’s a unique Canadian characteristic that we want both sides to win,” says Roy Murad, Entrepreneur and Business Consultant. “Canadians tend to be better at compromise and apologizing and that can often be deemed as weak by some. But, I would argue that exactly the opposite is true. It takes strength and character to see another point-of-view and to compromise for the good of the business and the deal. It takes strength to apologize when you were in the wrong. And that strength is what has driven our success all these years.”

In today’s “me” world, Roy has seen this concept begin to waiver. There is a sense of “deserving” among today’s younger generation and a lack of real urgency. Perhaps it is the way that we are raising the next generation by handing them participation medals rather than having them earn them.

“When I say everyone can win, I don’t mean just by showing up,” clarifies Roy. “I mean through hard work, discipline and compromise for a mutually beneficial end goal. If both parties are committed to success and keep ego out of the business relationship, there is nothing that can’t be achieved together.”

About Roy Murad

Roy Murad is a father, husband, business consultant, investor, advocate for new business ventures, and consummate entrepreneur. Over the course of 35 years building businesses, guiding companies and identifying strong investment opportunities, while nurturing a thriving family, Roy Murad has amassed a wealth of experience; experience, that may be of value to others who are looking to shape a balanced and successful life experience. 

Find out more about Roy Murad on his Facebook page

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