One of the benefits of working for yourself is the ability to define the culture you want in your business. If you want creativity to thrive you may look to hire and foster those that bring a certain joy to their work and environment. If you are in a more traditionally “serious” business, you may look to institute a culture that thrives on structure and policies. However, it is critical that at the cornerstone of your culture is the expectation of professionalism. Professionalism doesn’t relate to how much money you make, or how you dress, your age, or your level of education. It does however have everything to do with how you, and those associated with your business, conduct themselves in all situations. It does also have everything to ...