Roy Murad believes that “give more than you take” is an highly under-valued rule of business, yet is a consistent theme and guiding principle that has steered him to success.

“I talk with my kids about the concept of give more than you take, not only as it applies to our personal lives, but in business as well, which may seem counterintuitive to many people who are looking to move ahead in their careers,” says Roy Murad. “At the end of the day, you have to be able to look at yourself in the mirror and know that you handled yourself in a way that makes your loved ones proud.”

Roy advises his team to approach business meetings with this one thought in mind – when someone comes to your office, they should leave better informed than when they arrived. He expects his team to share whatever information is available that can advance the conversation, or interaction in a positive manner. The end goal is to be valued as a partner, whether it is an internal (colleague) or external (customer/supplier) relationship.

“Too many times people in business hold onto valuable information until it can be used to advance their own interests,” says Roy. “I suggest doing exactly the opposite. I have found that when you go above and beyond in your interactions with colleagues, customers and suppliers, that same value will be returned to you.”

Roy’s advice is as much about giving of your time as it is information. Leading by example, Roy often takes time to interact with those seeking guidance, or advice for their own business. Why? He believes that you never know where a single interaction will lead. Everyone has something important to share and the only way we can grow and learn is to give of ourselves openly and to listen to what others have to say in return. The potential for mutual value creation is immeasurable.

About Roy Murad

Roy Murad is a father, husband, business consultant, investor, advocate for new business ventures, and consummate entrepreneur. Over the course of 35 years building businesses, guiding companies and identifying strong investment opportunities, while nurturing a thriving family, Roy Murad has amassed a wealth of experience; experience, that may be of value to others who are looking to shape a balanced and successful life experience. 

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