One of the benefits of being an entrepreneur is the ability to define the culture you want in your business. If you want creativity to thrive you may look to hire and foster those that bring a certain joy to their work and environment. If you are in a more traditionally “serious” business, you may look to institute a culture that thrives on structure and policies. However, it is critical that at the cornerstone of your culture is the expectation of professionalism.

Professionalism is About How You Conduct Yourself

Professionalism doesn’t relate to how much money you make, how you dress, your age, or your level of education. It does, however, have everything to do with how you, and those associated with your business, conduct themselves in all situations. It also has everything to do with the respect you display for yourself, your team and your clients.

Professionalism starts with knowing and adhering to your own set of uncompromising values and instilling those into the core of your business. A commitment to respect above all else will naturally foster the professional attitude needed. It’s also important to not settling for less when it comes to your own actions as well as everyone who represents your business.

What Does Professionalism Look Like?

In today’s fast-paced environment that relies so heavily on technology for much of our day-to-day professional interactions, it is hard to know what perception you have created.

If you strive to keep your word, honour your commitments, treat those around you with respect, and expect excellence of yourself and those around you, that is the clear definition of professionalism.

Furthermore, professionalism isn’t in what you know, it’s about what you do with that knowledge. It is often a perception and, as we know, perception is king in every business.

It’s Your Brand and Your Reputation

Above all, remember that your professionalism becomes your brand. If you compromise your professionalism, you compromise your brand and ultimately your reputation. Take a step back and ask yourself: have you achieved professionalism at every level of your business?

About Roy Murad

Roy Murad is a father, husband, business advisor, investor, advocate for new business ventures, and consummate entrepreneur. Over the course of 35 years building businesses, guiding companies and identifying strong investment opportunities, while nurturing a thriving family, Roy Murad has amassed a wealth of experience; experience, that may be of value to others who are looking to shape a balanced and successful life experience.

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