If you are truly making your personal and business decisions based on your core values, then you are more likely instilled with the need to act for social justice where you see a wrong. However, the way in which you use your voice should remain in alignment with those same core principles, especially when referring to social media. 

For example, say you are using your voice to speak out against pay inequity for women. You truly believe that those in equal roles deserve equal pay, and you promote this within your own business as well. However, you now get embroiled in a back-and-forth comment conversation on social media with a person of opposing views. Your frustration level rises and you find yourself slipping into a war of words; not all of which are always kind. Chances are, if you went negative, you have compromised your core set of values that first drove you to act.

Keep Your Business in Mind

Always keep your business in the back of your mind while commenting publicly on social media. Think of the impact that could possibly have on your business. Those comments made on social media are public and can be viewed by all.

What if your key client reads those same words that you typed in frustration? Would you be proud or would you want to clarify? Every word you type or say on social media reflects your brand and reflects who you are at your core.

Controlling Your Messages in the Marketplace

There is a growing list of single-issue groups and individuals looking for a cause to support through their social activism and mostly negative input, that direct and influence society. On an individual level, social media has provided everyone with a forum to influence future events.

As such, new strategies have to be developed to deal with this new factor and it has become even more necessary to control one’s message in the marketplace, both from a personal as well as corporate level. In doing so be sure to stress the positive. There is just too much negativity in this world already.

Think Before You Post

So, before you become embroiled in a social war of words, think twice about the words you use and how they might reflect back. It’s great to be passionate and make a difference on issues that lie within your belief set, but keep it positive, keep it impactful and keep it focused on moving the issue forward.

About Roy Murad

Roy Murad is a father, husband, business advisor, investor, advocate for new business ventures, and consummate entrepreneur. Over the course of 35 years building businesses, guiding companies and identifying strong investment opportunities, while nurturing a thriving family, Roy Murad has amassed a wealth of experience; experience, that may be of value to others who are looking to shape a balanced and successful life experience.

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