Archives from: 21 March 2018
March 21, 2018
There are few brands around the world that have reached the levels of true brand consistency and recognition achieved by Apple. In fact, it could be argued that there is no other brand who has so consistently and effectively integrated their brand at all levels of the customer experience as seamlessly. However, the mystery remains behind how they have achieved such success in the face of immense competition and an age of wavering customer loyalty. The truth is that while Apple doesn't put anything to market unless they can do it better than anyone else while staying years ahead of the competition, it is the brand loyalty that has sustained their long-term success. Apple has some of the most loyal customers of any brand, around the globe. If there is ...
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