Good faith, as a term, often refers to contract law. In contract law, good faith means to deal fairly and honestly with parties associated in a contract. Good faith in business is very much dealing with everyone you do business with fairly and honestly. However, the essence of business in good faith doesn’t fall simply on contract; business in good faith is a concept that shouldn’t be overlooked.  Create Real and Meaningful Value The essence of business in good faith means providing real value to your customers. It’s important to engage in business in a way that changes the person, changes the environment in which that person works, and changes all those who come in contact with the business person through their daily business activities. Creating real value through your daily business ...