“In business, one of the things you have to take as a given is that everything has been done before.” – Roy Murad
In a world of oversharing there are expectations that businesses make everything available and when businesses seem to be “hiding something,” the brand is negatively impacted. However, is there anything as too much sharing? When does oversharing impact how we do business?
While it is true that there is very little that is “new” in the business world today, there are aspects of any business that should remain the property of the business. For example, you are getting ready to launch a new software platform that will modernize the way your sales team manages their sales leads and follow-up protocol. It is anticipated that this proprietary software will improve your customer follow-up response rate by 65% and lead to 20% increased sales.
You need to ask yourself if it makes business sense to share these new capabilities outside of your team? What are the pros and cons of this differentiating factor being made public?
“The first thing we have to realize is that there is no such thing as private conversations. The moment you discuss any aspect of your business, there is an expectation that it can be made public,” says Roy Murad, Canadian Entrepreneur & Business Advisor. “Balancing transparency with securing proprietary information is something that every business struggles with. So while there are those who preach full transparency, I would challenge you to find a company that doesn’t have some secrets. That is just good business.”
So I challenge that we redirect the conversation from transparency to authenticity. While your team may not necessarily disclose every corporate secret, if they communicate in a truly authentic voice, there will be few who challenge those that they do keep.
Roy Murad is a father, husband, business advisor, investor, advocate for new business ventures, and consummate entrepreneur. Over the course of 35 years building businesses, guiding companies and identifying strong investment opportunities, while nurturing a thriving family, Roy Murad has amassed a wealth of experience; experience, that may be of value to others who are looking to shape a balanced and successful life experience.
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